Blog

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]

“A customer is a person in your neighborhood | In your neighborhood | In your neigh-bor-hood | Oh a customer is a person in your neighborhood | A person up the street | Who likes and shares and tweets | A person you’ll soon meet one day.” I come from a broadcast advertising background, so […]

Is your company running as smooth as possible? Is your customer satisfaction rate as high as it can be? Is your money being spent on the right things? In order for any company to run smoothly it needs to have an efficient management strategy, and Six Sigma can help manage your business in all of […]

Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding […]

Users rely heavily on search engines to find what they are looking for on the Internet. What they type into the search bar indicates their topics of interest and how they expect to find what they are looking for. Marketers can use this information to determine specific keyword trends that increase the local search engine […]

Many people don’t like the idea of social media marketing because of the difficulty in measuring a return on investment (ROI). Here at SCM Marketing, we implement Facebook Advertising in tandem with call tracking. FACEBOOK ADS ARE PRETTY NEAT Facebook Advertising alone is an extremely powerful tool for driving advertisements to very precise demographics. You […]

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers. This marketing technique has a number of advantages including narrow targeting, personal appeal, flexibility, tangibility, and its cost effectiveness. Generally, […]

When you outline who your ideal customer base is, you can more accurately determine the potential of your campaign as well as focus your marketing strategy to cater to the right individuals. This one step will determine the outcome of the rest of your campaign. Your messages should be tailor-made to address the needs of […]

SCM Marketing Solutions has gone through a lot of changes over the summer, one of the most notable would be the new website that was just released in August. As a digital marketing agency, it is important for us to practice what we preach. We’re constantly telling our clients how important website design, content and […]