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The Ice Bucket Challenge is sweeping the Internet, and our own Lisa Fox decided to take us down with her when she got nominated. It was a chilly experience, to be sure, but a lot of fun. We’re thrilled to participate and donate to such a worthy cause, and encourage everyone to do the same. […]

There are hundreds of different screen sizes and resolutions that people are using to access your website. And your website looks different on each one. Design and development should respond based on screen size, platform, and orientation to show an appealing design and layout. How can you make sure that your site looks good no […]

Marketing agencies typically assume the people reading their content already know what search engine optimization (SEO) marketing is. What we’ve found is not everyone understands what SEO is and why it is important for their website and business. Because of the growing importance placed on social media marketing, many believe they can do either SEO […]

A great ad campaign used to be enough to help make your company successful. Today, the world has been turned upside down. The person next door—your customer, neighbor, employee, or friend—may be the most vocal and visible face of your brand via Social Media. TURN EVERYDAY CUSTOMERS INTO ADVOCATES OF YOUR BRAND As marketers, our […]

WHAT IS SEARCH CONTENT MARKETING? Search Content Marketing is an Internet marketing strategy in which the quality of your communication is key. This takes place on blogs, social media, review websites (like Yelp), etc. The purpose of Search Content Marketing is to foster brand and business loyalty by providing consistent and valuable information to your […]

1. Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail! “Direct mail ranked as the number one (88%) planned marketing channels for 2013, followed by web/micro-site, email, and social media.” 2. Direct mail has the highest rate of gaining new customers. “ For customer acquisition, direct mail (34%) topped email […]

1) Generate Leads You should always be thinking about how you can generate leads for your company. If you are constantly planning, tracking your process will be much easier. When you start advertising with a smaller budget, you should start small with ads that you can afford that might generate a smaller cost per lead. […]

As I talk to people about marketing, I hear a variety of different ideas as to what marketing they do and why. Some people have their target market defined and are getting in front of them in creative ways, and some are doing what their buddy suggested and it doesn’t work that well, but it’s […]