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While most companies agree that digital marketing is important, a great deal of companies today still have not implemented a digital marketing strategy as part of their marketing plan or even their yearly budget. If this sounds like your business then you are likely making these two common marketing mistakes. COMMON MARKETING MISTAKES MISTAKE 1 […]

Many businesses are perfectly content with their traditional marketing strategy. They may not understand the potential digital marketing gives their business. But if they don’t have a digital marketing strategy, then they are missing out on a great opportunity. We’ve said it before but if you’re still not convinced, here are our top ten reasons […]

At SCM Marketing Solutions, we are celebrating our eight year anniversary! We truly love collaborating with our customers to reach their business goals and beyond. That being said, we have news to share with you all in regards to our growth in digital marketing. In case you have not heard, in December 2015, we sold The Saving Cash Magazine. Our […]

A huge misconception about email marketing is that it is a marketing strategy primarily for business to consumer (B2C) sales. While its main focus is to elicit a buying response, its ancillary benefits include improving customer retention and loyalty by continually updating consumers on a company’s latest product offering. However, does this ultimately mean that […]

There’s no question that successful businesses have learned how to master the art of social media. For smaller businesses it’s impossible to manage a presence on all of the platforms, so choices must be made. But how do you know which ones are worth your time? That’s what we’re here for. SCM has been helping […]

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]

Email marketing campaigns can be very successful when executed correctly. Sending out blast email messages allows you to stay connected with past, present, and future customers all at once. Learning the steps to create an email campaign will get more customers to read your emails. Click here to download our guide on “How To Add […]

Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]