Blog

During the unprecedented times of COVID, we are watching some businesses have to permanently shut their doors.  Through this, we have followed some social media campaigns that local businesses have created to keep their doors open, and it has led to some interesting thoughts that should change the way businesses approach their digital marketing. Many […]

Pantone has announced its Color of the Year, and it is none other than Classic Blue! Classic Blue pairs well with any warm contrasting colors. Not only that, but it also evokes great emotions from within us. Described by Pantone as “a timeless and enduring blue hue,” Classic Blue has greatly influenced product development and […]

I am guessing that you probably have never heard of Google Local Service Ads because it is a brand new product only available to certain service-related fields and in certain areas.  Here at SCM, we are excited that we have been able to start educating and implementing this new and exciting Google product to our […]

If you are wondering why your web conversion rate isn’t doing so well, it is most likely due to a few reasons. It could be that your website has either too much or too little information about you and your business, you may be unclear about who your customers are, or your website looks like […]

Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]

Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks.  I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration.  So I […]

Everyone knows that the amount of videos that our world is viewing today is massive, and it will only continue to grow. Social media videos are now an essential component of a company’s marketing strategy. By 2020, a majority of Facebook content will become video. Consumers are eating up video content primarily on mobile devices […]

Google is switching things up with local search they have been testing this new lead generation ad system in the California San-Francisco bay area and are now moving to other cities. Home service ads will be located at the top of the page above PPC ads. Instead of paying for clicks you will pay for […]

SEO Strategy & Monthly Blogs If you are reading this, you probably want to bring more visitors to your website. Driving web traffic to your website does not usually happen by itself. To improve your search rankings, you need to understand how search engines work. Search engines use algorithms to match what people are looking […]