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Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]

Is your company running as smooth as possible? Is your customer satisfaction rate as high as it can be? Is your money being spent on the right things? In order for any company to run smoothly it needs to have an efficient management strategy, and Six Sigma can help manage your business in all of […]

Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding […]

WHAT IS SEARCH CONTENT MARKETING? Search Content Marketing is an Internet marketing strategy in which the quality of your communication is key. This takes place on blogs, social media, review websites (like Yelp), etc. The purpose of Search Content Marketing is to foster brand and business loyalty by providing consistent and valuable information to your […]

1) Generate Leads You should always be thinking about how you can generate leads for your company. If you are constantly planning, tracking your process will be much easier. When you start advertising with a smaller budget, you should start small with ads that you can afford that might generate a smaller cost per lead. […]

As I talk to people about marketing, I hear a variety of different ideas as to what marketing they do and why. Some people have their target market defined and are getting in front of them in creative ways, and some are doing what their buddy suggested and it doesn’t work that well, but it’s […]