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Google. Who hasn’t heard of it? It’s where everyone searches for services, tips, advice, or whatever else they are looking for. In order for your small business to be found in local search results, you need to get your business on Google. There are over 7.6 billion local searches done via Google My Business each […]

URL, domain name, ROI, KPI, bounce rate, algorithm, SEO, meta data, alt text… what does it all mean? All too often, we hear marketers throw out all these words that mean nothing to us. We’re going to make sense of all this marketing jargon. Let’s break it down. Bounce Rate What the technical marketing guy […]

You pour hours and hours of your time into running your business, but it seems like it never really gets you anywhere. You may have a great idea, a great product or a killer service, but there may be a few little things that are keeping you from reaching the next level. When you take […]

April 21st marks yet another big day for SEOs. Google is doing another one of its famous updates that will shake what we know about search engine optimization and page ranking. In case you’re curious, Moz put together a definitive list previous Google updates brush up on what’s been happening to the Google algorithm in […]

The answer is variable and seems to depend on who you ask. It is like the chicken and the egg. What is your end game?  Do you thrive on creativity or require consistency and quality? It seems there are 2 divided views on if it is people or process that gets you what you need […]

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

Audience engagement has been taken to a new level with the use of social media. Having the ability to connect with your audience online before even stepping foot into your presentation can ensure that you are providing the information they want to hear Here are four tips to guarantee social media success during your next […]

Have you ever ordered something from Amazon.com? If you have, you know the secret to creating an amazing customer experience. From one touch ordering to detailed descriptions and reviews of products, it doesn’t get any easier to do business with them. (If it can be easier, believe me they are working on it!) Having a […]

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]