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The answer is variable and seems to depend on who you ask. It is like the chicken and the egg. What is your end game?  Do you thrive on creativity or require consistency and quality? It seems there are 2 divided views on if it is people or process that gets you what you need […]

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

Audience engagement has been taken to a new level with the use of social media. Having the ability to connect with your audience online before even stepping foot into your presentation can ensure that you are providing the information they want to hear Here are four tips to guarantee social media success during your next […]

As someone who works with Facebook Ads on a daily basis, I’ve had quite the love-hate relationship with it. While frustrations abound as bugs and quirks arise with the platform, it usually pays off in the end as they have worked diligently to refine their advertiser tools and offer some really exciting ways of reaching […]

In today’s business world, you need to change and adapt in order to survive. Traditional marketing is still used and can be effective, but not compared to what is being done with digital marketing strategies. We are surrounded by digital devices – phones, tablets, and laptops – on the train, in restaurants, and in the […]

How well are your landing pages getting the results you’re looking for? Never underestimate the power of a well-designed landing page. Readers take seconds to decide if they think your website will be useful for them. If your page isn’t properly designed, you will be losing the ability to keep your readers’ attention long enough […]

Have you ever ordered something from Amazon.com? If you have, you know the secret to creating an amazing customer experience. From one touch ordering to detailed descriptions and reviews of products, it doesn’t get any easier to do business with them. (If it can be easier, believe me they are working on it!) Having a […]

While most companies agree that digital marketing is important, a great deal of companies today still have not implemented a digital marketing strategy as part of their marketing plan or even their yearly budget. If this sounds like your business then you are likely making these two common marketing mistakes. COMMON MARKETING MISTAKES MISTAKE 1 […]

Many businesses are perfectly content with their traditional marketing strategy. They may not understand the potential digital marketing gives their business. But if they don’t have a digital marketing strategy, then they are missing out on a great opportunity. We’ve said it before but if you’re still not convinced, here are our top ten reasons […]