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At SCM Marketing Solutions, we are celebrating our eight year anniversary! We truly love collaborating with our customers to reach their business goals and beyond. That being said, we have news to share with you all in regards to our growth in digital marketing. In case you have not heard, in December 2015, we sold The Saving Cash Magazine. Our […]

A huge misconception about email marketing is that it is a marketing strategy primarily for business to consumer (B2C) sales. While its main focus is to elicit a buying response, its ancillary benefits include improving customer retention and loyalty by continually updating consumers on a company’s latest product offering. However, does this ultimately mean that […]

There’s no question that successful businesses have learned how to master the art of social media. For smaller businesses it’s impossible to manage a presence on all of the platforms, so choices must be made. But how do you know which ones are worth your time? That’s what we’re here for. SCM has been helping […]

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]

Email marketing campaigns can be very successful when executed correctly. Sending out blast email messages allows you to stay connected with past, present, and future customers all at once. Learning the steps to create an email campaign will get more customers to read your emails. Click here to download our guide on “How To Add […]

Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]

“A customer is a person in your neighborhood | In your neighborhood | In your neigh-bor-hood | Oh a customer is a person in your neighborhood | A person up the street | Who likes and shares and tweets | A person you’ll soon meet one day.” I come from a broadcast advertising background, so […]