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Email reaches the inbox every time, with no algorithm deciding who sees it and no ad spend required. The reliability that email marketing provides is exactly why local businesses should put it to work. Because your list belongs to you, it gives you a direct line to customers to drive repeat visits, promote an offer, […]

Time is money. Everyone’s heard it, and if you ask any small business owner- they live by it. If done correctly, email marketing can be an easy way to reach exactly the customers your business is after. Click here to download our guide on “How to Bring Value To Your Emails” When you’re running your […]

A huge misconception about email marketing is that it is a marketing strategy primarily for business to consumer (B2C) sales. While its main focus is to elicit a buying response, its ancillary benefits include improving customer retention and loyalty by continually updating consumers on a company’s latest product offering. However, does this ultimately mean that […]

Email marketing campaigns can be very successful when executed correctly. Sending out blast email messages allows you to stay connected with past, present, and future customers all at once. Learning the steps to create an email campaign will get more customers to read your emails. Click here to download our guide on “How To Add […]