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Technology is transforming the roofing industry faster than most people can keep up. Believe it or not, some companies are even using remote control drones to do their inspections and help prepare estimates. So is this stuff crazy or outright brilliant? Source: SCM Marketing Hubspot

URL, domain name, ROI, KPI, bounce rate, algorithm, SEO, meta data, alt text… what does it all mean? All too often, we hear marketers throw out all these words that mean nothing to us. We’re going to make sense of all this marketing jargon. Let’s break it down. Bounce Rate What the technical marketing guy […]

So now you’ve updated your website to increase the conversion rate and get you more leads. But encouraging people to convert doesn’t do much if they can’t find your site in the first place. That’s where search engine optimization (SEO) comes in. When you optimize your website for search engines it helps to make sure […]

You pour hours and hours of your time into running your business, but it seems like it never really gets you anywhere. You may have a great idea, a great product or a killer service, but there may be a few little things that are keeping you from reaching the next level. When you take […]

One of the main arguments against direct mail marketing is that it’s difficult to track the return on investment (ROI). However, there are a few key elements that you can include in your next direct mail campaign that allow you to track calls, website visits, and in some cases – foot traffic. Some of these […]

When your customers are dealing with immediate property damages, they scramble to find a restoration company to save the day. Where do they look to find help? They search in Google. Great! They see your company name at the top of the list, and click on your website link to get help. Uh oh. . […]

Are you looking for another, better way to bring in water removal leads but need some advice on what to try? Dont worry we’ve got you covered. Don’t rely solely on word of mouth or referrals- start using or improve your current digital and print marketing strategy. Need an idea of what you should get […]

No matter what industry your business is in, there are trade shows that allow you to gain new customers. When you’re going to these shows it’s crucial for your company to stand out from the crowd. Part of how to do that is making sure that you’re prepared ahead of time. 1. Get a Customized […]

April 21st marks yet another big day for SEOs. Google is doing another one of its famous updates that will shake what we know about search engine optimization and page ranking. In case you’re curious, Moz put together a definitive list previous Google updates brush up on what’s been happening to the Google algorithm in […]